The Ultimate Auto Cars, A Geneva Roth Venture, Plans Grand Opening In Las Vegas
Posted by admin | Posted in Las Vegas | Posted on 21-09-2009
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Geneva Roth Ventures is opening Ultimate Auto Cars in Las Vegas, NV with one simple premise… make the car-buying experience as simple as possible.
“Reliable cars at reasonable prices,” says John See, General Sales Manager, “that’s what we do.”
The days of trying to up-sell a customer are gone, See said. Too often, the customer walks onto the lot and asks about a specific car or price range and the salesman immediately starts trying to talk him into buying a car that’s out of his price range. The bait is the financing, and the reward is the money made on a higher-priced car and interest on the loan. The salesman is acting in his own self-interest and in the business’s, not the customer’s.
“We’re not going to try to talk a customer into a more expensive car. Today’s consumer comes to the lot with a greater understanding of what they’re looking for and what they can afford,” said See. He went on to discuss the amount of information available at the buyer’s fingertips on the Internet.
The used-car buyer is not looking for anything extravagant, usually a solid, reliable car to get him to and from work, run errands, etc. Ultimate Auto Car’s inventory will focus on these types of vehicles – coupes, sedans and a few SUVs.
Internet-driven business… for the time being
Ultimate Auto Cars will have its Grand Opening in mid-July. In the meantime, current inventory will be liquidated in order to buy more vehicles for the lot. See stressed that during the liquidation, no reasonable cash offer would be turned down for any of the vehicles currently in inventory.
The lot will be conveniently located on the east side of Las Vegas. The address is 3210 Fremont St. See said that the dealership would like to have 30 cars on the lot, with most priced in the $5,000-$10,000 range, although there will be some cars in a lower price range and some up to $20,000.
While Ultimate Auto Cars is waiting for the new lot to be finished and the building to be turned into the type of facility in which customers will be comfortable, buyers can access the entire inventory on the company’s website. They can then make an appointment to see any vehicle that sparks an interest by calling 702-426-6159.
No Hassle Financing is one of the cornerstones of the business. What 1000 once took hours to complete now takes a few minutes. For buyers with bad credit, or no credit at all, Ultimate Auto Cars has a “Buy Here, Pay Here Program.” The application is quick and easy. The customer’s job is their credit, and the loan provider has streamlined the approval process and the customer knows the status of the application in a few minutes.
Ultimate Auto Cars also has a No Haggle Pricing Policy. The price is in the window, and that is the price whether the buyer pays cash or finances the purchase. “Everyone’s heard the story about the car salesman who says he needs to talk to his manager to get your offer approved on a car,” said See.
Most of the time, they’re not talking to the manager at all. They’re e-mailing, texting, getting some coffee. They know the bottom-dollar price on the car. The problem is, the customer doesn’t, he explained. “With Ultimate Auto Cars, they’ll know the bottom-dollar price when they look at the car.”
When purchasing a car, dependability is the most important thing. Ultimate Auto Cars provides CarFax information for every car in its inventory, available on the website.
“The experience of buying a car shouldn’t be stressful” said See. The offices are clean and comfortable. The sales staff is friendly, efficient, professional and bilingual. Information is made available to the buyer from the start, from the price to the terms.
“We make it easy to get a reliable car at an affordable price,” said See. “It doesn’t get any easier than that.”
Ultimate Auto Cars is currently located at 6965 Speedway Blvd. Ste. X106. Buyers interested in any of the cars listed on the inventory page of the website should call 702-426-6159 to make an appointment.
By: Joel Weaver
Geneva Roth Companies Launches Used Car
Ultimate Auto Cars is the first planned Geneva Roth ventures for the automotive industry. In addition to inventory, the website will provide customers with news and resources, tips on safe driving and fuel efficiency.
Best Now – http://tinyurl.com/n65d22 49 mins ago; First of the Geneva Roth ventures in Las Vegas, Ultimate Auto Cars, readies for Grand Opening – http://tinyurl.com.
Ultimate Auto Cars will have its Grand Opening in mid-July. In the meantime, current inventory will be liquidated in order to buy more vehicles for the lot.
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